This isn’t an anti-agency post. Good agencies earn their fees — through strategy, creative direction, and campaign architecture. But a large portion of what most agencies deliver is production work: social media captions, ad copy variations, basic graphic design, content calendars, and reporting. That production work is exactly what AI handles best.
If you’re paying an agency $3,000–5,000 per month and most of that goes toward producing 20 social posts and a handful of ad creatives, you should know that AI tools costing under $100/month can generate the first drafts of all of that in an afternoon. Your team reviews, refines, and publishes. The quality stays high because humans still have the final say. The cost drops dramatically because the heavy lifting shifts to AI.
The smarter model is this: bring production in-house using AI, and keep your agency (or hire one) for the things AI can’t do — strategic planning, brand positioning, creative concepts, and campaign architecture. You get better work from your agency when they’re focused on strategy instead of cranking out captions.
The savings from bringing production in-house often pay for the entire AI implementation within the first month.
We help you bring content production in-house. The savings pay for themselves. Talk to us at chazrt.com