The AI landscape changes every week. New tools, new models, new features, new hype. If you’re running a small marketing team and trying to figure out where to start, the noise is paralysing. Here’s a simple framework that cuts through it.
Step one: pick one repetitive task. Not your whole workflow — just one task your team does every week that follows a predictable pattern. Caption writing is a great first choice.
Step two: try one tool for two weeks. Don’t evaluate five options. Pick one (Claude for copy, Canva AI for design, CapCut for video) and commit to using it daily for 14 days.
Step three: measure the time saved. Track how long that task took before and after. If the tool saves your team 3 hours per week, that’s 156 hours per year — and you have your proof of concept.
Once you’ve proven the value on one task, expand to the next. Then the next. This is how sustainable AI adoption works: incrementally, with evidence at each step, not as a big-bang transformation that overwhelms the team.
The biggest mistake small teams make isn’t choosing the wrong tool. It’s trying to adopt everything at once. Start small. Prove value. Scale what works.
Need a guide? We’ll audit your workflow and tell you exactly where to start. Book a call at chazrt.com