Most businesses think of AI adoption as a cost. But the real cost is what happens when you don’t adopt it. Every week your team spends on tasks AI can handle is a week of lost productivity — and the numbers add up fast.
Take a typical 4-person marketing team. If each person spends just 3 hours per week on repetitive production tasks — writing first drafts, searching for stock photos, resizing images, formatting reports — that’s 12 hours per week. Over a year, that’s 624 hours. At an average loaded cost of $40/hour, you’re looking at roughly $25,000 per year in labour spent on work AI can do in minutes.
And that’s just the direct cost. The indirect cost is everything your team didn’t do because they were busy with production: the campaign they didn’t launch, the A/B tests they didn’t run, the strategy they didn’t have time to think through. The opportunity cost of inaction compounds over time.
Your competitors are adopting AI right now. Not all of them, and not all well — but enough of them that the gap will become visible within the next 12 months. The question isn’t whether your team should start using AI. It’s how much longer you can afford to wait.
Find out exactly what AI could save your team. Book a free AI audit at chazrt.com