You don’t need enterprise software to get AI working for your marketing team. Here’s the stack we recommend for SMBs looking to start producing more content with less effort — all for under $100 per person, per month.
For copy and strategy: Claude Pro ($20/month). It’s the strongest option for marketing copy that maintains brand voice. Feed it your guidelines and it produces captions, ad copy, blog drafts, email subject lines, and campaign briefs.
For design: Canva Pro ($15/month). The AI features now cover image generation, Magic Write, one-click resize, and brand kit management.
For video: CapCut (free tier covers most needs). Auto-captions, AI-powered editing suggestions, background removal, and template-based short-form video creation.
For custom visuals: fal.ai (pay-per-use, typically $0.01–0.10 per image). Access to dozens of AI image models at a fraction of the cost of dedicated platforms.
Total cost: roughly $50–80 per person, per month. Compare that to a single freelancer or agency retainer and the ROI is immediate.
The tools are the easy part. The hard part is setting them up in a workflow your team will actually use every day. That’s where implementation support makes the difference between AI tools collecting dust and AI tools transforming your output.
We don’t just recommend tools — we set them up and train your team. Book a call at chazrt.com