Most people would remember the original iMac and the Think Different campaign from Apple many years ago. It was the advertising campaign and product that made Apple the company it is today. I just read an insightful interview with Ken Segall, the guy who helped come up with the Think Different campaign and named the iMac. He was working at TBWA\Chiat\Day, the ad agency that come up with many wonderful Apple ads, and still does today.
It’s amazing how Apple keeps coming up with industry changing products. And Ken Segalls quote at the end of the article said it best.
Segall was still consulting for Apple until a couple of years ago when he started working for Dell.
“Dell and Apple: It’s night and day,” Segall says. “It’s a transactional world Dell lives in. It’s all about numbers. Everything they say about Apple making products for themselves is true. Apple — it’s about changing the world. For everyone else, it’s about the money.”
Check out the interview here!
and my fave ad from that campaign was this: http://farm4.static.flickr.com/3053/2405656756_a816fa0b33_o.jpg
had good fun using the iMac in school, back in 97, which probably sowed the seeds of love.
ha,, that was a good ad.. I just had an ad marathon of old Apple TVCs the other night. Really classic stuff. The creatives working on the ads must have had a ball of a time!